Bud Light Knight

Bud Light Knight

Year released:

John Smith

Countries filmed in: 

Props: Weapons & Armour


With a tight deadline and the Super Bowl looming, we worked with WIEDEN & KENNEDY to come up with this classic fairytale spoof knight for Bud Light. With the campaign title "Dilly Dilly" we where set for a fun ride. 

Producing the full set of armour, horse armour and sword in just a few weeks, the ads with the Bud Knight went on to be a major part of the their advertising  campaign for 2 years.

"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.