With a tight deadline and the Super Bowl looming, we worked with WIEDEN & KENNEDY to come up with this classic fairytale spoof knight for Bud Light. With the campaign title "Dilly Dilly" we where set for a fun ride.
Producing the full set of armour, horse armour and sword in just a few weeks, the ads with the Bud Knight went on to be a major part of the their advertising campaign for 2 years.
"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.